Sites: Africa, Marketing, Medical, Retail
Marketing community of South Africa
Marketing> The Loerie Awards 2008, Advertising, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing, 2010 FIFA World Cup
Africa> Southern Africa, South Africa
Articles
Production Articles

Allan Gray commercial strikes gold
Issued by: Velocity Films

The new Allan Gray commercial directed by Greg Gray of Velocity Films for agency King James is a detailed piece of filmmaking that draws the viewer in, using a timeless fable to convey a thought-provoking analogy.

Images of abandoned cars and townfolk rushing with suitcases are some of the scenes used to engage the audience. According to Peter Carr, executive Producer at Velocity Films, "Greg Gray's attention to detail in the styling, the casting and their performances is superb. This is a great idea with a strong message and one that is enjoyable to watch.



Click here to view the ad (3MB)
"It's a classic example of 'if you're going to interrupt a good television program, make sure the commercial is as entertaining as the program itself.'"



Visit our PRESS OFFICE:

Velocity's philosophy is quite simply to provide the best creative commercials at the best production values. We want our clients to enjoy a professional shooting experience and return to work with us again.- more....

[20 Nov 2006 16:22]


 SEND TO A FRIEND  |   PRINT


 
Comment on this
 
• Come on Dorothy! - Stirfry
• Awesome! - get
• good story - m.a.n

Share this page (Tell me more)


 
Africa's leading daily advertising, marketing and media news resource for the industry!
















Receive free email newsletter
 
Tell a friend about us
 
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | sales@bizcommunity.com | +27 (0)21 680 3500
All rights reserved. © 2008. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
Connected by: Uninet