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BizTrends 2017

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Dion Wired directed by Slim of Egg Films

Dion Wired reveals a new approach to retail advertising with an engaging story of a family and a little bird. The commercial, directed by Slim for Ireland Davenport, relies on emotive and heartfelt storytelling with a touch of technical wizardry around the bird to depict the connectivity of a family whilst always using the Dion appliances. The result is a more subtle approach than viewers are used to for retail brands. According to director Slim, "The bird stole the show on set and gave a performance better than most humans!"
 

Egg Films' press office

Egg Films
Egg Films is a conceptually driven creative force representing local and international directors who produce fresh, emotionally evocative work that is brave and innovative.
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Read more: Dion Wired, Egg Films

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