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Sunu of Egg Films proves versatility in his latest Carling Black Label and Discovery ads

Issued by: Egg Films | 26 Jun 2014 12:31
The first is for the Carling Black Label Cup "Be The Champion Coach" series with Ogilvy Cape Town, of which Creative Director Jacques Massardo, had this to say, "Agency, client, cast, crew, editors, visual effects and audio engineers... everyone who works with Sunu enjoys working with him. And it shows in the work. His consideration and care for every aspect of the process makes him great to have on board."
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Sunu's experience of working with high profile talent helped towards the seamless production. According to Sunu, "The challenge was to get the big personalities from Africa's two biggest soccer franchises to trust me enough to get the best performance out of everyone. That, and bring a fresh take to the third commercial in the "Be the Champion Coach" series.

Working on tight time constraints for +27 Ad Agency and Discovery, and drawing from his international feature film experience, Sunu adapted the commercial to have a big scale movie trailer feel in order to create an intriguing, fast paced and emotive aesthetic around the innovative Discovery Insure app.

To view more of Sunu's reel, visit

Egg Films' press office

Egg Films
Egg Films is a conceptually driven creative force representing local and international directors who produce fresh, emotionally evocative work that is brave and innovative.
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