The first Fairtrade-certified Cadbury Dairy Milk slabs appeared on local supermarket shelves in November 2011. One year on, we are excited to celebrate the immense joy and impact that Cadbury Dairy Milk has spread - and multiplied - through its partnership with Fairtrade.
Cadbury Dairy Milk's Fairtrade certification is a commitment to ensure better working and living conditions for small-scale farmers and their communities through fairer prices, better labour conditions, community development and practices which encourage environmental sustainability.
Since inception of the Fairtrade certification on Cadbury Dairy Milk plain slabs, over 29.4 million slabs have been sold, generating a premium of US$238 000 (just under R2.1 million) for small scale farmers and producers in West Africa. Cadbury Dairy Milk celebrates this achievement with each and every consumer who has helped us improve the lives of our cocoa farmers.
These premiums have been reinvested into social projects within cocoa-producing communities, including the drilling of boreholes and building of schools. Farmers have also been able to invest in other income-generating activities, like farming livestock and purchasing farming equipment. Periodic training and education for the communities has also been undertaken.
Every time a Fairtrade-certified Cadbury Dairy Milk plain slab is purchased, consumers support similar development and improvements in cocoa-farming communities in Africa - so spare a thought when it comes to selecting goods, by considering the way in which they are sourced and made. The power to affect change is in each and every consumer's hands.
"Cadbury Dairy Milk and Fairtrade challenge consumers to shop with their hearts, live fair and to seek out products with the Fairtrade logo. By doing this they are contributing to the empowerment and sustainability of small scale farmers" says Tamsin Darroch, Kraft Foods Senior Brand Manager: Chocolate Slabs
"Cadbury Diary Milk's first anniversary of Fairtrade certification is a momentous milestone not only for South Africa's confectionery industry, but for the cocoa producers of West Africa. We congratulate Cadbury Dairy Milk for being instrumental in the development of a Fairtrade market in South Africa through their commitment to sourcing Fairtrade cocoa; and in so doing demonstrating to local businesses and consumers how we can make Africa more equal and sustainable" says Arianna Baldo: Fairtrade Label South Africa Business Manager.
Now that's a glass and a half full of joy! Keep up to date with our journey by visiting and clicking "Like" on the Cadbury Dairy Milk and Fairtrade Label South Africa Facebook pages.