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New man in Sarie's kitchen

6 Oct 2009 13:202 commentsBizLike
Sarie, one of the country's biggest-selling women's glossy, has appointed a talented young man to wear the apron as its new food editor. Herman Lensing is taking over from Barbara Joubert, who in turn will focus on Sarie Kos, the food brand extension launched in September 2007.

Newly appointed Sarie food editor, Herman Lensing
Lensing, who completed his studies with distinction at the Institute of Culinary Arts (ICA) in Stellenbosch, specialised in Media and Food Theatre and has also completed a City & Guilds diploma in Food Preparation. He completed his internship at Myoga restaurant in Cape Town's Vineyard Hotel, as well as at Ile de Pain in Knysna. He further honed his skills as a freelance food writer, stylist and food assistant on well-known titles like Visi, Taste and Elle.

Lensing's love of food is refreshing. “I'm a food person, heart and soul. To cook good food is undoubtedly one of life's greatest joys, and as Sarie's new food editor I can't wait to cook with the readers. I want to do what Sarie does best: inspire each and every reader.”

Sarie and Sarie Kos editor, Michélle van Breda, is equally excited about Lensing's appointment. “Sometimes someone crosses your professional path and reminds you of the huge passion and creativity in our industry. Herman's love of food and all things South African, and his creative spirit, is contagious. He will no doubt make an inspirational contribution to Sarie's food pages, and also work in great synergy with Barbara Joubert, food editor of our very successful quarterly Sarie Kos. As a team I believe they will be unbeatable,” says Van Breda.
 
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Nadia
What experience does he have?-
Didn't Herman just finish school recently - like in the last year or two? How can he be a food editor now? How long did he actually spend at the restaurants listed in the release?

This doesn't make sense unless Sarie really had to cut their budgets.... This can only result in a dis-service to readers. Posted on 7 Oct 2009 15:21
Sumien Brink
The talented Mr Lensing.....-
I think it's wrong to judge a person by his age. Herman is a highly talented food person and more than capable of bringing a new dimension to Sarie's food pages. The work that he has done for VISI and TASTE (as an assistant) was of exceptional quality. Posted on 9 Oct 2009 15:47
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