MediaClubSouthAfrica.com was launched at the prestigious International Media Forum (IMF) that opened in Bryanston today, May 21, 2008.

The IMC is co-hosting this year's two-day IMF conference, which has attracted over 200 decision-makers from business, government, the communications profession and media from South Africa and other countries.

The International Media Forum is a community of people from media, business, government, the communication industry and those with opinions on media coverage of South Africa and its impact on the economic and social development of the country.

MediaClubSouthAfrica.com is a web-based media service that offers journalists and other communication practitioners free access to content on the country and its development. It includes a comprehensive image library.

Says Brand South Africa's Tyrone Seale, “MediaClubSouthAfrica.com will provide relevant, mind-opening, up-to-date and verifiable information in the build-up to 2010. We took this step because we recognise the importance of media - local, African and throughout the world - in shaping perceptions of South Africa and our continent.”

The website complements the 2010 FIFA World Cup-dedicated media services offered by the 2010 FIFA World Cup Organising Committee, South African Tourism and the Government Communication and Information System. It provides background and current-affairs updates on South Africa's economic performance, socio-economic development and achievements across various sectors.

It also profiles snapshots of significant cultural and social trends as well as phenomena that make South Africa a winning nation.

The new service can be accessed at http://www.MediaClubSouthAfrica.com. Registration is not required, except for full access to the comprehensive image library.

[21 May 2008 12:32]

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