This winter, South Africa's best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA - "Every Bit a Bite of Joy".
Kicking off from May, the promotion will run for 10 weeks and Cadbury Dairy Milk will give away more than 300 000 prizes to the value of R1 million.
To enter, consumers simply need to purchase a specially marked Cadbury Dairy Milk chocolate slab and sms the unique code within the wrapper to 32405. For each unique entry, you collect 'joy points' and the more joy points you collect the better the prizes. With prizes ranging from e-wallets and airtime to ipods and ipads, and a grand prize of R250 000.00 in cash, just imagine how you can fill up on Cadbury Dairy Milk Joy!
This interactive promotion will be supported on television, radio, mobile and the internet, as well as through engaging interactive in-store displays.
To bring the promotion to life Cadbury Dairy Milk will also be building the world's biggest chocolate maze aptly called the Joy Maze, which will be stationed at Maponya Mall on Sunday, 20th May, and Menlyn Park Shopping Centre on Saturday 26th May. Visitors will have the opportunity to run the maze against celebrities in a time limit with various 'challenges' along the way. The key is to collect enough chocolate bars to earn joy points to win amazing prizes.
For further details visit www.glassandahalf.co.za
, T&C's apply.
Enter now and fill up on Cadbury Dairy Milk Joy!