Retail News South Africa

Vogue fights crisis with fashion celebration

PARIS: International editions of Vogue magazine plan a simultaneous "fashion celebration night" in 13 cities in September to fight off global economic blues, its publisher Conde Nast said on Monday, 8 June 2009.

From London to New York to Milan and Mumbai, the magazine will invite its readers from different countries as well as others in the Conde Nast group (GQ, Vogue Hommes, Glamour, AD) to join the 10 September event "to celebrate the fashion industry."

"It seems important to mobilise to celebrate fashion, and show that despite the difficult times we more than ever need the enchantment and pleasure fashion brings," said Vogue editor Carine Roitfeld in a statement.

In cities involved in the event, luxury stores will remain open to shoppers till late with Vogue writers, models and designers offering lessons in style.

Xavier Romatet, who heads Publications Conde Nast, said the idea was "to revive consumers' taste for fashion and shopping."

Source: AFP

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