Grow responsibly - especially in emerging markets such as Brazil; operate a conscientious supply chain; preserve a strong culture; and don't be afraid to walk away from a deal that isn't right. These are some of the most notable corporate ethical lessons HP's Jack Novia has learned.
A few months ago, I spent some time with students at Dartmouth College's Tuck School of Business. Instead of simply asking questions about managing people and hitting numbers, the students asked what it meant to build a responsible and ethical corporation in the 21st century, in an increasingly globalized world. I suppose I shouldn't have been surprised by their interest in business ethics.
Several recent studies, including those conducted by Stanford University and Goldman Sachs, suggest that a majority of B-school graduates and other students are willing to forgo financial benefits to work for companies with better reputations for corporate social responsibility and ethics. These studies suggest that solid ethics and high standards of conduct really matter to more and more of tomorrow's business leaders, and I take a lot of comfort in that, particularly as I prepare to leave the workforce.
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