B2B in a Web 2.0 world, Part 2: Social media marketing
The business-to-consumer world has for some time been fully engaged in social media marketing -- pushing its message out through channels like blogs, social news aggregators, social networking portals and video sharing sites. The business-to-business world can learn a thing or two.
Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back.
Part 1 of this three-part series looks at how B2B (business-to-business) enterprises can sharpen their public relations chops by engaging Web 2.0 communities. Part 2 explores marketing 2.0.
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