Overcoming inbox clutter is no small feat today, said Amy Black, president of DigitalFX, which operates the HelloWorld.com social networking site. It offers businesses the chance to use video e-mail, among other tools, to market themselves. "E-mails are commonplace, often ignored and in many cases dreaded." In contrast, she said, video e-mail is "one way to almost assure a message will be seen and heard."
Even in a post CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) world, where legal protections and technological advances give consumers more control than ever over their inboxes, e-mail remains a key component of many interactive marketing strategies.
Commercial e-mail remains a cost-effective way to reach consumers, especially for businesses that are eager to reach out to their existing or past customers.
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