Retail News South Africa

#FreshOnTheShelf: BOS launches 'Big BOS' 3 litre pack

BOS ice tea has launched a new 3l pack, just in time for summer, as its convenient packaging makes it so much easier to take camping, to the beach, on picnics, to parties or at large family get-togethers.
#FreshOnTheShelf: BOS launches 'Big BOS' 3 litre pack

“We heard from our loyal BOS families that our one litre of BOS was just not enough! So we have developed the Big BOS 3 litre pack to fit perfectly in the fridge, a great value proposition, which will be sure to keep the whole family happy,” says Monique Henderson, brand manager at BOS Brands.

BOS 3l will retail at at R54.99 per pack, be available nationwide as of October 2016, and come in three BOS flavours: lemon, peach and berry.

To welcome the Big BOS to the family, BOS is launching an engaging and fun social media campaign, so follow #TheBigBOS for updates on Twitter, Instagram and Facebook, and see what the Big BOS gets up to.

BOS is excited to celebrate the launch of their 3l BOS with South African origami artist, Ross Symons. View his work on Instagram @white_onrice.

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