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GraphicMail and Habits fashion Boutique: A relationship of sustained growth

As one of the world's leading email service providers (ESPs), GraphicMail consistently partners with leading businesses to further grow their clients' digital marketing campaigns. While by no means a new partnership, GraphicMail continues to enhance and grow Habits' digital marketing base and in doing so expand their reach within the South African fashion retail industry.
Founded in 1986 by fashion heavyweight Jenny le Roux, Habits fashion comfortably rests in the niche space between chain retailer and couture boutique. With their foray into the online shopping arena in 2002 Habits once again proved their adaptability and vision, joining but a few online retailers in South Africa at the time.

Being naturally forward-thinking, a relationship between GraphicMail and Habits made perfect sense and in 2008 the global ESP signed Habits as a client; the rest, as they say, is history.

"We value GraphicMail's commitment to customer service and solid support structures, this rings true throughout the years and we continue to value this personal service," said Mandy Tinkler, Habits General Manager.

GraphicMail's mobile and email marketing tools enable its clients to send out rich digital marketing newsletters and material to clients, adding to an already booming direct marketing environment locally. With close to 12,000 newsletters and promotions sent out every month through GraphicMail's system, Habits maintains direct engagement with their client demographic and grow their business through measure, segmented and powerful communications.

GraphicMail's reporting tools and especially the 'most popular' feature, whereby clients can see which of their newsletter performed the best and what aspect led to that, allow clients the means of analysing and segmenting communications for more targeted mails in future. This is especially valuable when operating within the retail environment, as sales are driven by statistical analysis and client segmentation.

As digital - and especially email - marketing continues to grow, GraphicMail offers its clients more than a decade's worth of experience. Recently voted one of the world's top 5 ESP's, GraphicMail has the expertise, experience and personalised support necessary for true engagement and valuable business to consumer relationships to bloom.

Said Mandy: "Our direct marketing needs are in good hands, as GraphicMail is one of the most experienced ESP's out there. They've been doing this for a long time."

Posted on 28 Jun 2013 12:19

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