At last, an accurate way to measure and attribute social media ROI

Argyle Social is a software-as-a-service platform for social media marketing management and analytics that helps marketers to organise and publish social content, manage customer interactions across social channels and quantify the bottom-line impact of their social media marketing efforts.

Says Acceleration Media CEO Tony Sousa: "One of the major problems that our clients face as they roll out their social media strategies is measuring and showing return on investment. Argyle Social helps them measure and demonstrate social media's impact on the bottom line."

Sousa says that Argyle Social addresses the single biggest challenge in social media measurement: that of correct attribution. In a multichannel world, it is complex to figure out whether it was display, paid search, SEO or social media that finally nudged a customer to fill out a form, register on a website, or make a purchase, and free analytics tools are not up to the task.

"Often, we attribute business outcomes achieved or influenced by social media to other tools and channels such as search because we only measure the last click," says Sousa. "But with Argyle Social, we can link social media ROI to conversions or outcomes it achieved so that it gets the recognition it deserves."

Armed with this information, marketers can justify their spending on social media to their CEOs and understand its role in the conversion funnel. Using Argyle Social, they can also start to understand what social media content and interaction drives the customer actions they are seeking and optimise their strategy accordingly.

Some other benefits of the Argyle Social platform include:

Increased efficiency: Argyle Social helps marketers streamline social workflow and do everything they need to from one elegant and simple interface.

Proven value: Until now, marketers have had to depend on gut feel to quantify social's business value. With Argyle Social, they have a simple way to measure social media's impact on business.

Collaboration: Argyle Social can enable a brand's social media team to work effectively with each other and with the rest of the organisation.

Enterprise-class support: Argyle Social and Acceleration Media offer dedicated account management, online user training sessions, and consulting services for enterprise clients.

Rock solid platform: Argyle Social is run on a scalable, secure cloud infrastructure with a 99.9%+ uptime SLA - no need for customers to worry about the back-end technology.