On 1 March 2013, Moving Tactics went live in Edgars Active Stores with LCD screens serving as a digital and interactive informational board, communicating with customers in store, by showcasing all current product launches, promotions and campaign
The screens will soon be in all Edgars Active stores nationally with an average of three to five screens per store, subject to layout and size of the space available. Each of the screens will be sited at point-of-sale, cellular kiosk, and visually obtainable spaces, central to the store.
Moving Tactics will be responsible for network design, installation and configuration. Once network is operational, it will provide a full service to Edgars Active, as it does for Edgars and Red Square; namely content creation for suppliers, content management across the network, full system maintenance on and off site, followed by weekly and monthly flighting reports. Content on the screens will be updated on a regular basis, whilst creative is to be uploaded from its head office in Cape Town. Additional services available to Edcon department stores are training on demand, full managed audio and a variety of others.
"We are pleased to partner with the company in providing in-store TV service in our Active business. This in-store TV service will enhance customers' shopping experience and guide purchasing decisions," says Belinda Godfrey, Edcon Department Stores marketing executive.
For more, go to www.movingtactics.co.za