GraphicMail aims to build on success of first email marketing course

In the current, competitive world of digital marketing it is essential for businesses and individuals alike to have a broad understanding of the environment in which they operate. According to Hubspot.com, 78% of all online users conduct their product research online; if marketers have the necessary skills to quickly and effectively reach out to these potential consumers it can make for great source of income.

There is demand in the digital environment for comprehensive mobile and email marketing training; since creating successful email campaigns requires an understanding of a wide range of issues covering everything from technical aspects, to strategy, content and design.

Drawing on more than ten years in the mobile and email marketing industry, GraphicMail is perfectly placed to offer others the tools to grow their digital marketing experience. The ESP has successfully run two eMarketing courses, sharing a wealth of knowledge with those looking to broaden their understanding of the industry.

The structure of the GraphicMail eMarketing Academy courses follows a natural progression from beginner to advanced and finally to professional level. Subject matter includes basics such as a comprehensive introduction to email marketing, email list building and sending the first email marketing campaign; to more advanced topics like customer relationship management, social media integration and email sales conversion.

GraphicMail's eMarketing courses are all-encompassing, valuable training tools for those looking to brush up on their digital marketing skills or for beginners looking to learn the tools of the trade from a key industry player. The material is presented in an interactive, media-integrated format making it easy to digest and interact with and regular feedback from students is encouraged throughout the course.

As a natural progression from email to mobile marketing and taking into consideration the boom in mobile usage in 2013, GraphicMail is preparing to launch its mobile marketing course, further extending its reach as a knowledgebase for mobile and email marketing within the ESP environment.

According to Seohorizon.com, 71% of users search after seeing a mobile ad, 53% purchase due to a mobile search and Digitalbuzzblog reports that by 2014 more people will access the internet via a mobile device than any other platform.

As with the beginner email marketing course, the mobile marketing eCourse will cover all the most vital parts of mobile marketing, all the while laying a solid foundation ensuring the longevity of marketing campaigns undertaken by students.

GraphicMail constantly strives to better itself as well as its clients and the digital marketing Academy is a manifestation of this passion for mobile and email marketing excellence.

Says Barbara Ulmi, GraphicMail Marketing Director: "With our free e-courses we also aim at increasing the skill level of business owners, employees and start-ups in digital communications. Our courses serve the entire ESP industry, since we impart the importance of mailing list management, the proper use of content across different devices and the use of analytical reports, to name but a few."