Lighthouse Digital's latest exciting accolade is the acquisition of automotive giant, Kia Motors South Africa. Kia is constantly reinventing and adapting itself to meet the demands of consumers. Expanding their reach to consumers who access their product online is of key importance, and the reason for their partnership with Lighthouse Digital.
"Our approach and service offering will no doubt make a huge impact on Kia's ability to speak directly to their customers. Digital media is a powerful tool for any business and the interest shown by big corporations like Kia is proof of it. This certainly has been a great way for us to kick off the New Year and as we move into our 4th year of operation," says Aaron Van Schaik, Managing Director of Lighthouse Digital.
'The Kia brand has enjoyed unprecedented growth since the 2010 World Cup in SA and as the brand matures we need to ensure we have subject matter experts in place that we can partner with to take us to the next level. Lighthouse Digital is well placed to provide a solid platform for communicating with our target markets in the online space and will allow us to pro-actively measure our performance and return on our marketing spend,' adds David Sieff, National Marketing Manager of Kia Motors South Africa.
Lighthouse Digitals' services to Kia will include all the elements of digital media, including digital media strategy, planning, buying, tracking and analysis for display, search, and email, mobile and social media. A number of campaigns and initiatives will be rolled out over the course of the next year to increase Kia's car sales and further grow the brand in South Africa.
For more information about Lighthouse Digital, please go to http://www.lighthousedigital.co.za/
or call Aaron Van Schaik on 021 421 04 84. And for information about Kia Motors South Africa, please go to www.kia.co.za