Digital and online marketing strategist, Catri Dixon will be taking the helm of OwenKessel's digital arm in her new role as Head of Digital. Dixon's main role will be providing strategic solutions and campaigns for OwenKessel and its existing stable of clients.
Dixon's expertise and passion for the digital world made her an obvious choice to drive OwenKessel's online offering and will be helping its brands and businesses to build stronger, holistic online engagements with consumers through brand continuity and expansion in the digital space. OwenKessel's digital offering will be integrated seamlessly alongside existing campaigns, resultantly providing clients with a more comprehensive brand solution.
Commenting on her new role as Head of Digital at OwenKessel, Dixon says: "I am really excited to be working with the dynamic team at OwenKessel and I'm hoping my ability to think creatively and my intrinsic understanding of the social and digital marketing spaces will challenge the online landscape for OwenKessel and their portfolio of clients."
Dixon has come to OwenKessel from Digitlab where she worked as a social media strategist. It was this platform that allowed her to nurture her aptitude in the online space and develop comprehensive social media strategies that resulted in increased brand visibility which challenged the rules of engagement in the online space.
During 2009, Dixon realised that the marketing industry was changing the way marketers looked at their online presence and resultantly built relationships with her mentors, such as Guy Kawasaki, a prolific online influencer and author of 10 revolutionary books including Enchantment
. Through engaging with these forward thinking gurus, Dixon was able to expand her talents, preparing herself for a new digital landscape.
Commenting on Dixon's engagement at OwenKessel, CEO Felix Kessel says: "I love finding people who can not only talk the talk but also walk the walk. Catri does that for us with her vast digital experience both intellectually and practically. OwenKessel is all about the total integration of digital into every facet of our business offering to help our clients really maximise their communications punch. That's what Catri and the rest of our talented crew will place front and centre in the year to come. So expect more of the great creative work we love to make with even more digital depth to give us the best chance of delivering fabulous results for all our clients."
Dixon is also a prolific speaker and trainer in the social media and online spaces and orchestrates workshops assisting marketers in understanding digital channels, successful campaign strategies and the importance of content integrated strategies.
Catri's engagement comes hot on the heels of OwenKessel opening its new Cape Town office. These two significant additions to the OwenKessel stable attest to its continued rand rapid growth.
For further information on OwenKessel's full range of services and offerings, please visit www.owenkessel.com