Tiger Brands, the continent's leading consumer goods manufacturer, awarded Amorphous, one of the country's foremost digital agencies, the task of undertaking a full-scale redesign of the Tiger Brands Group website.
Perpetual renovation and innovation are the blocks upon which Tiger Brands is built, so it was only fitting that these principles be applied to the Group's online presence.
Brenda Koornneef, Group Executive Marketing & Corporate Strategy, says, "Tiger Brands' overall strategy is to become the most admired branded Fast Moving Consumer Goods (FMCG) company in emerging markets, and critical to that strategy was the redesign of our Group website. We worked with Amorphous to design one that reflected not only the progressive nature of our business, but our culture as well.
"We pivoted the design around our investor, consumer and CSI communities as well as the attraction of any potential young talent out there, and we're thrilled with how Amorphous captured the sweeping complexity of our business in a very elegant and intuitive package. Amorphous' calm and meticulous approach to the entire project has resulted in a real online highlight for Tiger Brands."
Grant Shippey, Amorphous Founder, says, "Tiger Brands took a bold step in giving life to this new design - it's incredibly refreshing to see a multinational of this scale embracing such a modern yet stripped-down approach to its online frontline.
"Pairing our user experience skillset with an increasingly rare common sense in the digital space, we delivered something we feel the users - be they business or social investors, consumers, graduates and even their own employees - will really appreciate."
With celebratory timing, Tiger Brands has released its 2012 annual report alongside the launch of its new website - with the former resting happily on the latter: www.tigerbrands.co.za.
Since entering the Internet game in 1998, Amorphous has evolved into one of the leading full-spectrum digital agencies in the country. The Level 3 BEE Company has no interest in pomp and ceremony, electing rather to let client returns speak louder than trophies and baubles.
Amorphous is a new media agency focusing on digital solutions, these include, strategy, marketing, user experience, creative and technology which are spread across different platforms such as web, email, mobile, online advertising and variations of these.
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