Great cinema brought to life on Facebook

"Social media is changing the way we interact with the world, as a result of the increased popularity and widespread use of social media in South Africa. Brands such as Ster-Kinekor and Cinema Nouveau know the value and importance of connecting via Facebook to their customers. It's become about leveraging the possibilities that exist within social media, and bringing content to the fans that will ensure that Ster-Kinekor and Cinema Nouveau remain the place for great moments," says Artifact's Social Media Manager, Callan Van Aswegen.

South Africa's access to info about art films has taken a quantum leap forward with the launch of the Cinema Nouveau's Facebook page. At the same time, Ster-Kinekor's fresh and innovative Facebook campaigns are sure to prove a success amongst its fans, who will now benefit from more competitions and engaging content.

With these innovations, and an eye set firmly on the future, Artifact intends to keep evolving the ways in which it engages Ster-Kinekor and Cinema Nouveau fans, ensuring that we bring the best possible social media experience to users online.

Ster-Kinekor's social media platform will allow fans to connect via Facebook, instantly to access the latest movie and celebrity news, share movie experiences with friends and family and to book tickets effortlessly.

Artifact's Strategic Director, Lindy Taoushiani, said Artifact was pleased to be associated with Ster-Kinekor and Cinema Nouveau and with a Facebook community in excess of 31,000 already on Ster-Kinekor's page, we are excited to be part of the growth that will inevitably follow for both pages.

Artifact Advertising is excited to deliver great moments at their greatest with both Facebook pages. Content will be engaging, offering multimedia content about all of the cinema's current and forthcoming attractions. Artifact is set to grow South Africa's biggest cinema chains' social media presence across South Africa. For more information, visit our website at www.artifact.co.za or follow us on Twitter at @artifactsa.