This year's Bookmarks Awards proved to be a momentous occasion for Synergize as the online marketing specialists were awarded three bronze pixels in the category of Organic Search and their Head of Search, Robin Fishley, received the incredible honour of Best Organic Search Marketer.
The digital sphere has grown in South Africa - such exponential growth is unprecedented and the men and women driving it deserve praise and recognition, which is actually why the Bookmarks are so important. Apart from being a wonderful networking opportunity, the Bookmarks celebrate those whose contribution to South Africa's digital scene has been invaluable, rewarding excellence and results.
The fifth annual ceremony took place at the prestigious Artscape Theatre in Cape Town, on Thursday 1 November. The Synergize team had been shortlisted for eight awards in total, which included: three finalists in the Organic Search Campaign: Mr Delivery, CarMag and Prime Meridian, one finalist in the Best Organic Search Marketer category: Robin Fishley, three shortlisted entries for Best Copywriter: Tammy Binedell, Kimberley Myers and Samantha Corbett and one entry in the Best Youngster division: Victoria Smith.
The online marketing agency's bronze pixels were awarded for their outstanding work done on Mr Delivery, Prime Meridian and CARmag. Since its inception, Synergize has conquered this category with no other agency ever winning an award for organic search. Synergize won a gold in this category last year for their work on the Cash Crusaders website.
Dave Chiat, Director of Mr Delivery had the following to say about the award winning work Synergize did on their brand, "Synergize has managed to help us maintain our number one position offline by putting a stringent search strategy into place. Through rigorous efforts we have seen ranking of actual restaurants and establishments - meaning that we are top of mind no matter what restaurant users are searching for in South Africa."
Wendy Lucas, Digital Business Manager at RamsayMedia added, "The need arose to seek the services of search engine optimization specialists. At the same time, we were about to embark on a complete redesign and rebuild of the website taking it onto a new content management system and needed to ensure that the ranking that had been achieved was maintained."
Synergize dominated the organic search category, with the only other finalist being Quirk Cape Town's Pam Golding campaign. Each of Synergize's Organic Search finalists won a bronze pixel and new CEO, Shaune Jordaan and Head of Search, Robin Fishley represented Synergize on stage.
Synergize is growing at an incredible rate, having welcomed a number of new staff members this year and now also acting under the knowledgeable guidance of new CEO, Shaune Jordaan. The Bookmarks Awards signaled the beginning of a new and impressive era for Synergize and the digital world can prepare for this company's dominance in search in South Africa.