Popimedia, has been named the first Facebook Preferred Marketing Developer (PMD) in South Africa, joining an elite community of 317 selected developers in 35 countries worldwide. The PMD Badge is awarded to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights.
"There's no greater endorsement of your social media capabilities than receiving the PMD badge from Facebook themselves, and to be the first in South Africa is a true testament to the journey Popimedia has taken to provide worldwide services," says Popimedia COO, Ryan Silberman.
Since Popimedia's launch five years ago as a venture between three entrepreneurs with no media experience, the group has built up a trusted reputation with clients and agencies alike in the social media space.
This latest achievement marks Popimedia's entrance into a global community of expert heavyweights such as Adobe in the USA and Social Bakers in the UK. Through the PMD Program, Facebook aims to help developers build products that make social marketing easier and more effective and Popimedia does this by building advanced apps, optimising social plugins, managing advertising campaigns and measuring performance to develop unique marketing strategies.