City Lodge appoints DigitLab as lead digital agency

Any new client is always exciting as the promise of new challenges, great working relationships, and exciting opportunities to create fantastic work arise. It's also great news when a client is keen to push the envelope and open to the idea of being a little risqué.

Peter Schoeman, City Lodge Divisional Marketing Director, is all for having fun with the brand and a firm believer in bringing a sense of humour to the business travel market.

As the brand for business travellers, City Lodge isn't all play, no work though. Schoeman and his team are dedicated to bringing the brand to the forefront of the digital space whilst positioning City Lodge as a brand that values what counts (their guests).

Having put many bums in beds, offering a comfortable place to rest - whether travelling for business, pleasure, or both - is why so many South Africans have come to know and love City Lodge. Everything is done with a smile and their offbeat, cheeky attitude has made their guests feel right at home.

We doubt there's anyone in South Africa who doesn't remember their TV adverts, playing with the concept of making yourself feel at home!

With this much fun to look forward to, the DigitLab team can't wait to take City Lodge's digital strategy to the next level and put City Lodge on the social media map.

Keep your eyes peeled with tongue in cheek anticipation as DigitLab gets ready to give City Lodge some digital legs.


For any queries, please contact:

Meegan Rourke
Creative Director
DigitLab
Tel: +27 31 764 0975
Email:
Internet: http://www.digitlab.co.za