The new Peugeot 208 launches in South Africa with the company's world first digital campaign from Popimedia.
Lucky du Plessis, a comedian and 94.7 Highveld Stereo DJ, has embarked on a mission in and around Johannesburg driven by the tweets of online users. "Let your TWEETS drive" allows Facebook Fans and Twitter Followers to dictate where Lucky goes, what he eats for lunch and even the questions he asks his guests! All this is done while being live-streamed to the Peugeot SA Facebook page and SkyRoomLive.com.
A seeding camaign asking the question "Who is Lucky du Plessis" successfully entrigued digital users into wondering what Peugeot had up their sleeves. Twitter influencers and celebrities alike were lured into questioning the identity of the anonymous comedian until the beginning of the campaign on 25 September 2012.
Daily prizes and interviews with celebrities such as Poppy Ntshongwana, Kurt Darren, Dineo Moeketsi and Ty Keogh have kept audiences riveted and coming back for more. The talkability of this campaign is evident in the growing number of daily online views and the rapid growth of the Peugeot SA Facebook page.
Clara Métivier-Beukes, General Manager for marketing at Peugeot South Africa says "The first week of the campaign has been a massive achievement in terms of exposure, new fans and talkability. Thanks to Popimedia for your professionalism and for making this campaign a success."
Ryan Silberman, COO of Popimedia, is extremely proud of the technical advances the company has set during this campaign saying, "The depth and interactivity of this campaign allows online users to be a part of the decision-making process and interact live with Lucky and further entrenches the Peugeot 208's brand positioning of "Let your body drive"."
Mushroom Productions, an integral part of the success of the campaign, are specialists in live eventing, live streaming and 3D production. Director, Eban Olivier, has said of the Let Your Tweets Drive campaign, "We are doing something that should not even be possible in South Africa! Yet, everyday, we're streaming from the 208 and giving online users a new way to experience the 208. It's magic!"
Let Your Tweets Drive continues until 5 October so tweet which way Lucky should go and watch as the decisions unfold in front of you LIVE on Facebook.
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe. The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot. The Peugeot Company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family
Popimedia Innovations is South Africa's only Facebook Preferred Marketing Developer "PMD" specialising in social media and providing bespoke social media marketing solutions with a unique focus on interactive and viral marketing.
About Mushroom Productions
The SkyRoomLive opens up a world of exciting opportunities for any type of event (over and above live music performances) as this technology affords us the pleasure of being able to broadcast any event from anywhere.
Popimedia Innovations is a social media and technology company that builds and sells social media solutions. We live, breathe and eat Social Media. A culture of Innovation and idea generation are at the core of the company, always keeping us ahead of the pack.- more....
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