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Radio showsSpecial sectionsRelated sectorsIn the news | Digital news One Question, weekly competition website for South AfricaIn-Detail, a local advertising design studio, has developed a weekly competition website, One Question, for marketers looking for solid brand or product exposure through social media. The simple competition format drives awareness, as it requires entrants to answer a product-related question.
Every week there is a new competition and new prizes to be won. Visitors need to answer a product related question to qualify for the prize. Answers are multiple-choice and require only one click to enter. Driving principle The driving principle behind the concept is to create a central and easy marketing platform for rapid exposure across Facebook and Twitter. As the following grows, so too will the exposure for the advertisers. Although only just launched, the concept has proven popular with rapid uptake and solid following. The company hopes that advertisers and marketers will make use of the lightweight and fun format to drive product or brand awareness. For more, go to www.onequestion.co.za.
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