Techsys Digital was excited to launch a glamorous digital marketing campaign to promote American Swiss' 25% off diamonds promotion at the end of June. The multi-channel digital campaign consisted of web, Facebook, mobile, interactive display advertising and interactive flash catalogue components.
These elements formed part of an integrated marketing campaign which included above-the-line and in-store elements. The overarching campaign concept and look-and-feel were conceptualised by the Jupiter Drawing Room, with the digital campaign devised and executed by Techsys.
A central element in the campaign was a chance to win a trip for two to New York, via any of the online channels using a simple entry form. The competition enjoyed more than 43,000 entries, and the catalogue (which showcased an extensive selection of jewellery) received over 1.1 million page views! Using the catalogue, consumers were able to share each jewellery item via Twitter, Facebook, email or to a mobile phone. The campaign received over 13,000 shares via all mediums, which testifies to the virality of the campaign.
Particularly innovative were the interactive banner ads which featured on the Women24 and Cosmopolitan websites which allowed consumers to browse a mini catalogue or enter the competition within the banner. Techsys is a digital marketing agency based in Cape Town. They are passionate about integrating new insights, strategies and technologies to achieve world class results for their portfolio of clients. Find their website here: http://www.techsys.co.za/ or connect with them on Facebook: http://www.facebook.com/techsysdigital.