Innovative professional email marketing campaigns with trigger mailings: Part 1

In this press release you will learn how to successfully carry out trigger mailings and discover the possibilities available to you with Inxmail Professional email marketing software.

Everything you need to know about trigger mailings

1.1 What are trigger mailings?

Trigger mailings are highly personalised mailings or mailing campaigns which are automatically sent to announce a certain event or mark a specific occasion. The contents, specifically tailored to the recipient, focus on this event or occasion. In this way, people attending a musical receive targeted information about the event, online shoppers are offered the matching accessories after their purchase and mothers-to-be receive the information they need during each week of their pregnancy.




1.2 Benefits of trigger mailings


• Highly relevant: The customer receives personalised information tailored to his/her exact needs.
  
  
• Event-related: The mailing is sent regarding an important event or occasion for the recipient.
  
  
• Above average click and opening rates: Higher click and opening rates are achieved than in standard mailings because the mailing is relevant to the recipient.
  
  
• Greater contact with the customer: Because these specially tailored mailings are of interest to the recipient, they can be sent more often than standard mailings that are directed at a wider target group. Greater contact with the customer contact is possible without irritating the customer.
  
  
• Low follow-up costs: Maintenance costs are kept low because of the high level of automation. Once the campaign has been set up, it usually runs by itself.

1.3 Challenges of trigger mailings


• Exciting content: Trigger mailings need creative ideas so that they remain exciting for the recipients.
  
  
• Longer planning phase: The design phase is therefore usually longer and more costly than when sending regular mailings.
  
  
• Co-ordination: The time between and the thematic breakdown of the mailings require special planning so that regular communication does not conflict with the trigger mailings.

Inxmail is an email marketing expert and software manufacturer providing a solution for professional online marketers and agencies. Inxmail Professional is popular with large corporations small agencies alike due to its high level of security and outstanding system stability. For professional users, Inxmail acts as a technical facilitator that allows them to realise their creative ideas in digital dialogue marketing. The particular strengths of Inxmail Professional include its superior performance, unsurpassed flexibility and its wealth of professional functions.

LOW FAT Internet, Email and Social Media marketing is the South African partner for Inxmail in South Africa. If you are interested in taking advantage of the superior functionality and flexibility that Inxmail provides please contact Greg Reardon on or give him a call on 0833844306. For more info on Inxmail Professional Email Marketing Software.