Digital company news

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Download
Digital Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Digital company news

Purple Cow wins a Yahoo! Mail Login for Frank.net

Issued by: Apurimac | 23 May 2012 11:29
Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. The prize for this competition was a free Mail Login - which allows the brand an exclusive tenancy of the Yahoo Login page for a day. Traffic to this page varies between 130 000 and 250 000 page impressions over 24 hours.
Congratulations to Purple Cow for winning the Yahoo! Mail Login Canvas Competition with their Frank.net Life Insurance entry - it was both creative and impactful. What we liked most is that it brought old-school creativity back to life, in a digital world.


Congratulations also to the runners up Mediacom and The Media Shop with their Volkswagen Beetle and Steers entries respectively.


The Yahoo! Mail Login is the doorway to Yahoo! and is the entry point into users' email and other online communication tools. It is the largest online canvas available in Africa. It provides brands with the opportunity to deliver high impact advertising to consumers and interact directly with them.

For more information on running the Yahoo! Mail Login as part of your next campaign please contact .

Apurimac's press office

Apurimac
Apurimac Media™ is a digital media company which provides a range of media covering a variety of content, audiences, channels and technologies. South African based; we service the African and South African markets focusing to deliver strategic, creative and digital marketing campaigns.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News