Improving and optimising your Facebook advertising: Key factors

What does this mean? 'Ad fatigue' dramatically reduces your 'click-through-rate' (CTR). This obviously has a direct impact on any Facebook campaign objectives, such as 'fan acquisition'. Don't let this happen to you - easier said than done? To see how LOW FAT optimises your Facebook advertising.

Identifying when 'ad fatigue' is setting in you need to keep a very close eye on the CTR of your ads and campaigns. A significant drop can be anything from 25% to 50%.

To counter the effects of 'ad fatigue' you need to be able to react rapidly:

1. Rapid campaign creation
   1. In a recent campaign over 1 month:
      1. 97 Campaigns
2. Rapid ad variation creation
   1. In a recent campaign over 1 month:
      1. 374 Ads
3. A/B split testing of your ad variations
4. Rapid target group creation
   1. In a recent campaign over 1 month:
      1. 26 Target Groups

Other aspects to consider are no different from running standard search 'pay-per-click' campaigns, namely:

1. 'Click through rate' (CTR) - particularly with Facebook, better CTR's reduce your CPC
   
2. 'Cost-per-click' (CPC) - reducing your CPC allows for greater efficiencies and greater numbers of fans based on a fixed budget
   
3. 'Cost per fan' acquisition (CPF) - reducing this cost again allows for greater number of fans based on a fixed budget

The LOW FAT Facebook advertising services are designed to:

1. Improve your CTR
   
2. Lower cost per click
   
3. Lower cost per fan acquisition
   
4. Improve Facebook "like" rate

The LOW FAT Facebook advertising services include:

1. Continuous A/B ad split testing: only best performing ads get shown
   
2. Continuous ad rotation and new ad creation to reduce ad fatigue
   
3. Rapid creation and deployment of new campaigns and multiple ad variations
   
4. Continuous campaign budget re-allocation based on ad, target group and campaign performance
   
5. Strong focus on target market segmentation

For more information on how LOW FAT can improve your Facebook advertising, simply complete the short enquiry form and one of our consultants will contact you.