How to create and run a profitable digital campaign

The course is the first to offer a fully practical learning experience, where practitioners in the industry will collaborate with course attendants in the process of conceptualising, strategising, executing and running a digital marketing campaign. At the end of the three days, the course attendants will have initiated an authentic digital campaign, and learned what it means to create a profitable web presence.

The course covers the following:

Day One: Strategy

• Clarifying objectives
• Marketing and branding
• Calls to action
• Personas
• Competitive analysis
• Digital Strategy

Day Two: Development

• Designing for web
• Digital Content
• Managing the development process
  (or ‘keeping grumpy programmers happy')

Day Three: Ongoing

• The campaign toolkit
• Find the gap
• SEO and Link Building
• Social media
• Mobile marketing
• Newsletters
• Analyse this (monitoring for success)

Course dates: 12, 13, 14 August 2009
Cape Town

Click here to book your seat on the Heavy Chef Course, or contact Nicola at 0861 932226.

Delegates who book before the 25th of July will get an 18% discount off the course fee. There are a limited amount of seats available.


About The Heavy Chef Project:
Since 2007, The Heavy Chef Project has been dedicated to providing practical learning about digital marketing. Founded by the team behind digital marketing agency, World Wide Creative, The Heavy Chef Project has been instrumental in bringing world class speakers from around the globe to talk about new media topics available to marketers, entrepreneurs and managers. The topics have been growing in interest with the monthly Heavy Chef Sessions being held in Cape Town and Johannesburg, and soon in London.

The members of the Heavy Chef team have been involved in various courses and company training in South Africa and Europe.