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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | How to drive online visitorsTom Garrahan, CEO of AlphaQ, opened up the at the second The Marketing Show (of which he is the executive producer) with a snapshot look at what drives visitors to a website. This last day of the show took place in Bryanston, Johannesburg, yesterday, Tuesday, 5 May 2009.  I always enjoy looking at lists like this, because it reinforces the point that although social media marketing might mostly be “free”, it is an incredibly hard and work intensive process that needs a sound and clear strategy. Garrahan identified six main drivers to a website:
But these six are the general methods: each can be broken up into many more categories. These are some of the ones Garrahan mentioned:
And just in case you think you can ignore all this because it might just over-complicate your life, Garrahan finished off with some statistics that are always mind-boggling once you really take the time to analyse them:
• Bizcommunity.com is a media partner for The Marketing Show.
About Eve DmochowskaEve Dmochowska is the idea facilitator at IdeaBank (www.ideabank.co.za)and keeps her time busy strategising the Internet space, deciphering the world of Web 2.0, and publishing the Internet Guide magazine (www.internetmagazine.co.za). She can be contacted at .
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