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The OPA announces the launch of The Bookmarks
Issued by: The Bookmarks

The Online Publishers Association, South Africa's independent representative body for online publishers, in association with Lowe Bull, announces the launch of The Bookmarks. There are sponsorships available for the Awards.

Fernando Romano, the internationally renowned executive creative director for JWT London, has been secured as one of the judges for this year's inaugural awards. Fernando has won numerous Cyber Lions as well as the illustrious Lion Grand Prix from Cannes and her impressive international experience in digital advertising, combined with her illustrious experience in Brazil, the United States and most recently, the United Kingdom, gives her a unique and authoritative perspective.

Categories for The Bookmarks: Best Site - Product Launch | Ongoing [Content, Structure and Navigation, Visual Design, Functionality, Interactivity and Overall Experience] Best Microsite - Product Launch | Ongoing Best Online Advertising - Special award for innovation | Best use of standard formats | Effective use of applications | Viral marketing | Best use of multiple channels Best Media Plan - Product Launch | Ongoing Best Execution of Mobile Advertising - Best innovation using mobile | Most effective campaign Individual award for the Greatest Contribution to New Media.

The Bookmarks will provide a platform to promote digital media in South Africa, further integrating it into the general marketing mix, whilst creating a better understanding of digital media within our general society.

Entries close on 31 October 2008.

13 November 2008: The Bookmarks Awards Ceremony

www.marketingmix.co.za
Visit our PRESS OFFICE:

The Online Publishers Association, SA's independent representative body for online publishers, in association with Lowe Bull, has launched The Bookmarks awards to benchmark the best in creative digital media.- more....

[14 Jul 2008 12:50]

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