Digicape and Rocking the Daisies music festival have partnered to create a Rocking the Daisies competition blog that aggregates all Rocking the Daisies related blog posts into one online portal.
Based on a Prologue Pro theme designed by Foxinni and customised by LightSpeed, the blog offers readers the opportunity to register, log in, enter the competition and read more about the eco-friendly festival.
The mechanics of the competition are simple and cater for the South African blogging community's growing interest in tagging games. In order to enter, bloggers are asked to:
Write a blog post about Rocking the Daisies in which they share the five things that they would take along to South Africa's premier eco-friendly music festival.
They are required to link to both Rocking the Daisies and Digicape - the sponsor of the blog and competition prizes - in their post.
They are then encouraged to tag as many of their friends in their post as they wish as the more friends they tag, the better their chances of winning.
Lastly they are required to register on the competition blog and tag their name, their post and the person that originally tagged them on the competition blog.
The blog then aggregates the posts and their respective tags which will result in the person with the most tags being chosen as the winner of the competition. Visitors to the site can clearly see who is leading by looking at the tag cloud that has been integrated into the top right hand panel of the blog. Twitter updates have also been integrated and will keep visitors informed of the latest festival and competition developments. Further more the about page will be regularly updated to provide bloggers with fresh and relevant content.
The prizes for each of the top five names include a set of double tickets to the festival, backstage passes and VIP access plus an all access pass to the Digicape blogging station at the festival. In addition, the top three tagged names will win premium Apple merchandise from Digicape.
The objective of the competition is to create awareness of the festival by providing an engaging platform and interesting content to the blogging community for whom relevant, topical, fun and sustainable content is paramount.
By sponsoring the blog, the blogging station and the top three prizes, Digicape is afforded an opportunity to engage directly with one of their key target markets in a meaningful way.
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