Issued by: longtail


After months of planning and hard work the integrated campaign put together by longtail and partners such as Lowe Bull, all came together with the official launch of the website on Tuesday 13th May 2008. Offline elements like print and television ads are feeding the online campaign that will also feature Facebook and YouTube profiles, monthly email newsletters and ongoing content and link building which ensures a highly optimised site.

longtail's MD Ingrid Rubin comments that “this was such an important project for us to work on, because Social Media is a huge trend globally, in South Africa it reached tipping point last year with South Africans spending much of their time on blogs, social networking sites and forums. With this site we have now created a social networking platform for a niche category which is cooking.”

foodcrEATions is an interactive kitchen where members can share ideas, inspirations and tips about cooking. You can create your own profile, search for favourite recipes and browse through the gallery sections. Share all those special moments in the kitchen by making new friends or inviting old ones. Have hours of fun putting together your own create books by uploading your own recipes or choosing from the hundreds of recipes posted by others. Members can also rate and write reviews on recipes and send messages to their friends.

Social networking sites sponsored by brands are a great platform for two way engagement between a brand and their target market. The Stork brand team at Unilever South Africa has been truly progressive by creating this platform as part of their communication strategy.

Visit our PRESS OFFICE: longtail is a digital marketing and strategic consultancy agency that can help you put together a 360° integrated digital strategy for your business. We pride ourselves as trend setters in this new media, strategising and developing solutions to make this medium work for the stated objectives.- more....

[15 May 2008 16:55]

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