Head of strategy, Qhakaza Mthembu. © Digify Africa Facebook.
Livity Africa has announced a collaboration with the Rockefeller Foundation for the development of a programme designed to train and up-skill 48,000 South African youths in digital skills...
25 Nov 2015
“This rebrand is really a consolidation of our purpose, to align better with who we have evolved to become and where we are headed as a social enterprise. Looking at our strategic direction as an organisation, it is in ‘Digify Africa’ that we find a clearer expression of what drives us and motivates us daily. And it is in the knowledge that for Africa to take advantage of the fourth industrial revolution, we need to get ‘digified’ to close the digital divide. Our mission is to do this by equipping young people with digital skills so that they can create and sustain their own livelihoods.”Rebranding to Digify Africa is an intentional intervention aimed at confronting the digital divide, which is worsened by existing socio-economic inequalities in the country that stand in the way of access to resources and education. Since 2014, the organisation created and delivered demand-driven digital training programmes for various professions and sectors.
"At this point, the organisation has two touch points, the first is the Academy, which focuses on training. Through the academy, we equip young people with either free or affordable digital skills training. The other touchpoint of the organisation is the Network, which focuses on helping our alumni gain sustainable livelihoods, through collaborating and partnering with them to offer services to brands and corporates such as social media strategy and management, content development and other digital marketing needs."The rebranding process will happen over the next two months, with Livity Africa making way for Digify Africa. All brand touchpoints will reflect this newer, fresher, and actualised brand. Digify Africa will continue to lead, in the same vein as Livity Africa, an impassioned intervention that meets the demands and challenges of the South African socio-economic landscape.