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Manufacturing Indaba 2018

MediaCom shortlisted for 15 New Generation Awards

MediaCom South Africa has been nominated for 15 New Generation Awards. The shortlisted entries stood out in their respective categories for innovative use of digital media and cutting-edge online tools. MediaCom's campaign finalists include iconic brands such as Ariel, Gillette, Siemens, Centrum, and Times Media Films. Due to a very successful year in the world of social media, MediaCom is also a finalist for the Overall Agency of the Year Award and the Overall Social and Digital Corporate Winner Award.
On 28 September, some of South Africa’s top agencies, corporates, and learning institutions will gather at Monte Casino for the New Generation’s fifth awards ceremony. Founded in 2012, the New Generation Social & Digital Media Awards aims to “identify true winners at the forefront of South Africa’s future communications, media, and digital technologies.”

The important differentiator between New Generation Awards and other industry awards is that the entry criteria is strongly focused on results and insight-based success. This element of the critique process ensures that nominees secure their places with campaign results. “A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – that’s how the judges will be scrutinising each campaign,” says Stephen Paxton, Managing Director of the New Generation Social & Digital Media Awards.

Balancing big-thinking with data-driven analytics

This set of award benchmarks suits MediaCom’s mind-set perfectly, who believes that there should be a balance between creative content and tangible consumer connections. By continually scrutinising the best ways to exploit new trends and technology, while pushing the boundaries of the category creatively, MediaCom has earned its name as The Content + Connections Agency.

Consequently, MediaCom’s campaigns are very data-driven and its digital capabilities can distribute and manage the entire flow of content and communication, create engagement opportunities that drive clients’ business growth, and secure successes. With the ability to prove each campaign entry from both an analytical and artistic point of view – innovation, creativity, strategy, content, results, and sales – MediaCom has been shortlisted for 15 of New Generation’s award categories:

Award CategoryBrand
Best Integrated Marketing CampaignP&G (Gillette)
Digital Brand of the Year AwardP&G (Gillette)
Most Innovative Digital Campaign by a Medium to Large AgencyP&G (Gillette)
The Legacy AwardP&G (Ariel)
Most Viral Campaign by an agencyP&G (Ariel)
Best Integrated Marketing Campaign by an agencyP&G (Ariel)
Most Innovative Digital Campaign by a Medium to Large Agency Pfizer (Centrum)
The Legacy AwardTimes Media Films (Fantastic Beasts)
Most Innovative Social Media Campaign by a Medium to Large AgencyTimes Media Films (Fantastic Beasts)
Most Innovative Digital Campaign by a Medium to Large AgencyTimes Media Films (Fantastic Beasts)
Most Innovative Digital Campaign by a Medium to Large AgencySiemens
Overall Agency of the Year AwardMediaCom
Overall Social & Digital Corporate Winner AwardMediaCom
Best Agency Community Engagement Manager Award (Two nominations)MediaCom

MediaCom would like to thank all of the creative and methodical minds that worked so hard to make these campaigns a success, as well as the clients that were brave enough to push the industry boundaries with their brands.

For more information, contact:

Claudelle Naidoo
Head of Insights and New Business Director
Tel: +27 11 582 6745

MediaCom's press office

MediaCom's new way of thinking has brought about a new way of operating. We're the leading initiators of change when it comes to planning and buying placement across media channels.