One Digital Media (ODM), the largest digital signage provider in Africa, partnered with KFC South Africa and began testing the efficacy of Digital Menu Boards (DMBs). Over the years the KFC team and ODM perfected the solution to ensure the system could be implemented across all KFC restaurants in South Africa.
South Africa is the first country in the world to roll out DMB's to all KFC restaurants and is now completely digital in all
stores! This innovation will assist KFC in enhancing the customers experience whilst delivering more flexibility and functionality to all their restaurants.
Each digital screen serves as a menu board, this allows content to be managed or changed (across all restaurants or at one restaurant) within a matter of minutes, providing immediate impact and results. KFC now has the ability to provide unique menus to each restaurant, moving one step closer to their loyal customer group per site.
The ODM team works closely with one of KFC's agencies, Ogilvy & Mather, to create and animate DMB content bringing key products and promotions to life. The digital content automatically alternates between breakfast, lunch and midnight menu items.
Various solutions ranging from touch screen, to digital menu boards and "CView" (a program to display multiple menu board layouts on a single or video wall screen) have been installed at KFC's Head Office in Gauteng. ODM congratulates KFC South Africa on this amazing DMB roll-out and feels honoured to have been a part of the achievement.
Recently, the 800th KFC DMB installation happened at Flagstaff, KwaZulu-Natal on 18 August 2015.