Issued by: Imajinn


A comprehensive channel imaging project was recently completed for the trendsetting global brand by Imajinn. The Johannesburg based, proximity marketing experts fitted the original flagship store with its unique Videologo system; and helped position Virgin Mobile as the first brand to use die-cut video screens in a retail application. "The original goal of providing Virgin Mobile with a dynamic shopfront solution for their own communication needs has now expanded to an in-store channel, complete with its own distinctive image and third party advertising," says Deon Van Wyk, Director of Operations at Imajinn. "This is perfectly in keeping with international trends, where dynamic in-store media is proving to be a tremendous value-add to brands and retailers alike" he went on to say.

Media convergence is not just impacting technology alone, but also throwing up a plethora of innovative applications. Global brands are increasingly adopting the use of owner operated networks and relying less on broadcasters to get their message to the market. The days of scheduled, one-way broadcast media are waning fast with on-site, focused communications aimed at well defined target groups proving to be the model of choice in the face of increased ad skipping by in-home audiences. Collaborative activity between natural marketing partners is also on the increase in the retail space, and we can expect to see far more cross-promotion via digital in-store marketing channels.

There are sceptics who note that present costs preclude widespread digital marketing, however, steadily declining hardware prices and rapidly developing software management systems indicate that there's no time like the present to start building capacity and capability. Last year, $6.3bn was spent on out-of-home advertising in the US alone. Advertisers will jump at the chance of looking cool, and getting more bang for their buck, wherever their ads may be. This means that retailers can sell their precious real-estate to more than one advertiser at the same time. If you believe some advertising agencies, anything that is currently paper and paste is going to become video. info@imajinn.co.za

Visit our PRESS OFFICE: Imajinn is focused on the out-of-home audience, offering turnkey solutions in the proximity marketing sector by employing new and emerging media platforms. These breakthrough media platforms are uniquely suited to communications requirements in the corporate, retail and eventing arenas.- more....

[27 Oct 2006 11:01]

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