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GraphicMail Category Partner for The Nedbank Digital Edge Live 2014

GraphicMail is always looking for ways to contribute to the digital community and this year we decided to be part of The Nedbank Digital Edge Live - South Africa's largest and most prestigious digital marketing show.
The Nedbank Digital Edge Live aims to provide critical digital marketing thought leadership in a powerful, engaging format.

"South Africans are hungry for information. The online industry is one of the fastest growing industries in the world with technologies and concepts changing and improving almost by the second. The Nedbank Digital Edge Live brings all the 'need to know' info into one interactive platform. It's engaging, exciting and we are extremely proud to be part of this initiative," says Andre Strauss, Country Manager for GraphicMail South Africa.

The Nedbank Digital Edge Live 2014 takes place on 30 September 2014 at the Vodadome in Midrand. The event will explore the key themes of authenticity, purpose, values and "doing good". The show will focus on how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers.

The event will welcome two of the most inspiring 'idea-preneurs' in the business: Tom Kelley, Partner at world-renowned design agency IDEO and best-selling author of The Art of Innovation and 10 Faces of Innovation; as well as Rory Sutherland, Executive Creative Director and Vice Chairman of Ogilvy One London and Vice Chairman of Ogilvy & Mather UK.

The theme for 2014 is "Go Do Good". It will be fully explored by a dynamic line-up of advertising and marketing heavyweights, including Andrew Human (Loeries), Pete Case (Gloo), Jon Ratcliffe (Google), Chris Gotz (Ogilvy), Arthur Goldstuck (World Wide Worx), Jacqui Maroun (NATIVE VML) and Sydney Mbhele (Nedbank).

"A modern day brand is organic and therefore ever evolving, and the Nedbank Digital Edge Live will explore how the marketing landscape has shifted. Brands need to do far more than meet their customers' immediate needs, they need to demonstrate how longevity is built up through shared value with themselves and the wider society as a whole," says Ben Wagner, Chief Marketing Warrior of NATIVE VML.

Strauss concludes by saying, "The Nedbank Digital Edge Live is more than just a room full of intellectuals, the event is about building a sustainable, informed Digital community and for GraphicMail, this is what makes this event such a great initiative to be part of."

If you don't have your tickets for this event yet, be sure to get them at before it's too late. The line-up is proof enough that this year's event is one not to be missed.

Germaine Dunn

011 555 3863

Posted on 28 Aug 2014 14:35

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