Leading full-service digital marketing agency, NATIVE VML, has landed the Ster-Kinekor Theatres digital account.
"We are delighted to add Ster-Kinekor Theatres to the NATIVE VML client list," says Jarred Cinman, Managing Director of NATIVE VML. "The Ster-Kinekor Theatres digital properties are already a huge part of the SA e-commerce landscape with a substantial user base. We are privileged to be entrusted with the next iteration in their journey to become the most innovative film exhibitor in the world."
NATIVE VML will be bringing its social and digital expertise to the management of Ster-Kinekor Theatres' digital platforms.
"We aim to implement a socially-led strategy based on the insight that 'going to a cinema is inherently social'," explains Mike Jones, Lead Digital Strategist at NATIVE VML. "The trend that social (media) is the new local, where communities don't hold geographic boundaries anymore, led us to an approach that not only creates the desire to go to Ster-Kinekor theatres but also satisfies this desire with a key focus on the customer's digital experience."
Doug Place, Marketing Executive, Ster-Kinekor Theatres, says, "Ster-Kinekor Theatres is very proud of its digital assets as these have played a meaningful role not only in the marketing mix but also the customer experience of attending our cinemas. We are delighted to be partnering with an agency such as NATIVE VML whose pedigree on working with South African (and indeed international) superbrands is certain to take our digital inventory to a whole new level."
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