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Digital company news

Yahoo to acquire Flurry to strengthen mobile products

Over the past couple of years, Yahoo has been focused on re-imagining our users' daily habits, and mobile is at the centre of everything we do. Today, I'm excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.
Yahoo to acquire Flurry to strengthen mobile products - Apurimac

When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that can help developers build better apps, reach the right users, and explore new revenue opportunities. Together, we will make Yahoo mobile experiences better through products that are more personalised and more inspiring.

Analytics are critical for all mobile developers to understand and optimise their applications. We are reinvesting in developers and continuing to build great analytics products. Our combined scale will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.

Our combined offerings will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile. Our users will benefit from app experiences that are more personalised and inspiring.

Flurry has been delivering the platform and insights to help developers optimise and personalise their apps since 2008. The Flurry stats speak to their success.

  • 170,000 developers use Flurry Analytics
  • Flurry sees app activity from 1.4 billion devices monthly
  • Flurry sees 5.5 billion app sessions per day
  • Flurry Analytics is in seven apps per device on average
  • 8,000 publishers monetize with Flurry
  • Flurry works with mobile developers in 150 countries

    As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly.

  • Yahoo's mobile display and search revenue each grew more than 100% year-over-year
  • More than half Yahoo's total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36% increase year-over-year
  • Time spent on mobile has grown 79% in the last year alone
  • The average Yahoo user now spends 86% of their time on smartphones in apps

    Yahoo's growth in mobile traffic comes from great people and great products. Flurry's success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetisation solutions to drive their success.

    After the transaction closes, the Flurry team will remain in its present locations, where their vision, mission, and focus will stay the same. Flurry's products will continue to operate and innovate with Yahoo's support and investment. Today is an incredibly exciting day for Yahoo and Flurry. We're thrilled to welcome this new star team to join us!

    * The transaction is subject to customary closing conditions. More information about the news can be found in the press release we issued today.

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    About the author

    Scott Burke is SVP Advertising Technology at Yahoo!

    Apurimac's press office

    Apurimac
    Apurimac
    Apurimac Media™ is a digital media company which provides a range of media covering a variety of content, audiences, channels and technologies. South African based; we service the African and South African markets focusing to deliver strategic, creative and digital marketing campaigns.
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    Read more: Yahoo, Apurimac

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