In this video, Gareth talks about why he believes digital is the new frontier for effective communication and the arena where people make real connections. His transition to CliffCentral.com
was spurred on by a need to provide listeners with valuable experiences and content. Coined "Unradio," CliffCentral is about establishing an alternative medium that is unpredictable, uncensored and driven by authenticity.
The speaker video has been released along with a series of videos where Gareth answers the audience's questions - each question and answer is packaged individually in a short Q&A video clip. Three of these videos have been released and are available to watch here
More videos in the series are set to be released via the Heavy Chef and World Wide Creative channels. To become part of the Heavy Chef community, follow us on Facebook
. You can also be the first to receive invitations for future events and updates by signing up to our monthly newsletter here
.What is Heavy Chef all about?
As an initiative of digital marketing agency World Wide Creative
, the Heavy Chef
project is a platform for practical learning - where South Africa's digital community collaborates, shares ideas and discusses the latest web marketing news. The name comes from the expression "Never trust a skinny chef" and our aim to learn from Heavy Chefs - in other words, those rare folk who eat their own food, walk the talk and practice what they preach.
Heavy Chef is sponsored by: Microsoft
, Nokia RSA
, Backsberg Wines
, Mobile Marketing Association
and Channel Mobile