Everyone loves winning something and saving money - and MySpecial makes it easier for South Africa's growing online community to quickly find and enter a range of exciting competitions and discover excellent saving opportunities.
MySpecial's model is simple: this "one-stop competition and specials shop" draws visitors via competitions offering irresistible prizes in categories including health and fitness, fashion, parenting, beauty, food, home and garden, tech and travel. As visitors enter competitions, new user registrations grow MySpecial's opt-in category-based distribution lists that are used to market special offers.
Clients sponsoring a competition are able to piggyback on MySpecial's user database to increase their own brand awareness, audience engagement and traffic to their website, which in turn can translate into sales. Because individual demographic data - including gender, age, province and interests - can be captured, MySpecial can also help advertisers to create campaigns targeted at very specific audiences.
"We hope to make MySpecial.co.za
a discovery hub which users return to regularly in their search for exciting competitions and savings," says JanDirk Engelbrecht, Head of Commercial Projects at Media24 Magazines Digital.