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The reinvention of radio: Gareth Cliff talks digital at Heavy Chef in Johannesburg

At this month's anticipated Heavy Chef event, South African media icon, Gareth Cliff, addressed the crowds at headquarters in Bryanston, Johannesburg on 24 June 2014.
Addressing an engaged audience of digital and marketing professionals, Cliff spoke about his plunge into the world of online and mobile radio with

Staying true to his publicly irreverent nature, he confidently forecasted the demise of radio as we know it, remarking that listening to him and his fellow co-hosts for five minutes, will make conventional radio seem "lame."

Having experimented briefly with DStv's Comedy Central, is now a fully-fledged online radio show that's as uncensored as it gets. But Gareth didn't create a new show just to let off a few uninhibited swear words. The show features three hours of compelling content. Referencing the infamous US shock-jock Howard Stern, Gareth explained that the only thing a successful broadcaster needs, is to be themselves. Hate him or love him, Gareth Cliff is authentic.

Whether the future of radio is purely digital remains to be seen, but Cliff certainly made a convincing argument for it. Make sure to keep an eye out for his speaker video on the Heavy Chef Youtube page.

Once again, #heavychef trended on Twitter during the event, with social media driving the opinions and comments of Heavy Chef guests:





Heavy Chef will be hosting events in Cape Town during July, August and September 2014 with a phenomenal speaker line-up. Seats book out fast, so be the first to receive invitations and updates by signing up to our monthly newsletter here. You can also become part of the Heavy Chef community by following us on Facebook and Twitter.

What is Heavy Chef all about?

As an initiative of digital marketing agency World Wide Creative, the Heavy Chef project is a platform for practical learning - where South Africa's digital community collaborates, shares ideas and discusses the latest web marketing news. The name comes from the expression "Never trust a skinny chef". The aim of the platform is to learn from Heavy Chefs - in other words, those rare folk who eat their own food, walk the talk and practice what they preach.

Heavy Chef is sponsored by: Microsoft, Nokia RSA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.

Was this article written by Cliff's management? I think Gareth's arrogance will be his undoing. Radio built him and now he is willing to just discard it like that. Pure arrogance. plus the ease of use, availability and lack of cost associated with radio means it will not go away for many, many decades and more.
Posted on 27 Jun 2014 15:16