At our third annual NewFronts, we showcased new content experiences and advertising opportunities for brand and agency partners.
Introducing new video and rich media advertising opportunities from Yahoo
We introduced new video and rich media advertising experiences designed for the Yahoo login page and our digital magazines that help brands tell powerful stories. Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. And when people log in to Yahoo, Yahoo Full Page Video Login Ads offer an immersive 15-second video experience. These new ad opportunities will be available in the coming weeks.Yahoo partners with comScore to simplify and standardise ad measurement
We are also excited to partner with comScore to simplify and improve digital advertising measurement on Yahoo properties and across the web. Available to Yahoo advertisers beginning later this summer, comScore's vCE audience validation metric will be integrated seamlessly into Yahoo ad serving and reporting platforms.Planters Peanuts and Yahoo drive higher results with unified advertising
Earlier this year, we pioneered a unified approach to digital advertising to help brands bring together a variety of ad solutions to drive even better results. We were excited to work on a recent campaign with Planters Peanuts that combines video and display advertising to help more people discover peanuts as a healthy choice. By evolving the way people think about the brand, this campaign ultimately increased in-store sales.
We're continuing to introduce new opportunities that make advertising more powerful and measurable. This is just the latest way we're extending new opportunities to brands that also create exciting experiences for our users.apurimac media - your source of digital advertising