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Unveiling new opportunities for advertisers at the Yahoo NewFront

At our third annual NewFronts, we showcased new content experiences and advertising opportunities for brand and agency partners.
Introducing new video and rich media advertising opportunities from Yahoo

We introduced new video and rich media advertising experiences designed for the Yahoo login page and our digital magazines that help brands tell powerful stories. Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. And when people log in to Yahoo, Yahoo Full Page Video Login Ads offer an immersive 15-second video experience. These new ad opportunities will be available in the coming weeks.

Yahoo partners with comScore to simplify and standardise ad measurement

We are also excited to partner with comScore to simplify and improve digital advertising measurement on Yahoo properties and across the web. Available to Yahoo advertisers beginning later this summer, comScore's vCE audience validation metric will be integrated seamlessly into Yahoo ad serving and reporting platforms.

Planters Peanuts and Yahoo drive higher results with unified advertising

Earlier this year, we pioneered a unified approach to digital advertising to help brands bring together a variety of ad solutions to drive even better results. We were excited to work on a recent campaign with Planters Peanuts that combines video and display advertising to help more people discover peanuts as a healthy choice. By evolving the way people think about the brand, this campaign ultimately increased in-store sales.

We're continuing to introduce new opportunities that make advertising more powerful and measurable. This is just the latest way we're extending new opportunities to brands that also create exciting experiences for our users.

apurimac media - your source of digital advertising™

Posted on 15 May 2014 13:15

About the author

Ned Brody is Head of the Americas at Yahoo.

Apurimac Africa's press office

Apurimac Africa
Apurimac Media™ is a digital media company which provides a range of media covering a variety of content, audiences, channels and technologies. South African based; we service the African and South African markets focusing to deliver strategic, creative and digital marketing campaigns.