The latest speaker videos from the Heavy Chef event, held in April in Johannesburg have now gone live on the Heavy Chef website.
Justin McCarthy (TBWA), Alan Morrissey (Effective Measure) and Arthur Goldstuck (World Wide Worx) all gave their views on 'The Digital State of the Nation'.
Latest digital trends
Encompassing the latest trends, stats and news on the mobile and online marketing landscape of SA, these videos are informative and of interest to all digital marketing enthusiasts, entrepreneurs and company owners.
McCarthy's presentation brought the picture of digital media into the unique South African context. For marketers, it is about realising that digital and traditional media are both necessary in getting brand messages across effectively.
Morrissey cast an optimistic eye on South Africa's digital landscape, pointing to the fact that it is the third fastest growing internet population in the world. Consulting an array of graphs, he pointed to the reality of sustainable market growth in this thriving arena.
Goldstuck commented on the ever-increasing growth of smartphone usage in South Africa. With Android continuing to lead the pack in this key emerging market, he presented some strong viewpoints on the correlation between the growth of the local internet economy and the price of data.
Backsberg Wines, Condé Nast, Exclusive Books, Channel Mobile and the GIBS Campus sponsored the April event. For more information, go to http://www.heavychef.com/videos/