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Digital company news

Digital Narrative makes Layar Augmented Reality accessible in South Africa

New media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users.
Augmented Reality (AR) is cutting-edge technology that allows the user to engage with digital content in the real world using their smartphones or tablets. AR adds layers of digital information such as videos, photos, sounds and even geo location points of interest directly on top of items in the world around us.

Curious? This article has been made interactive.
It's easy to interact. Simply download the free Layar app at and scan this image to watch the exclusive Layar video.

Digital Narrative makes Layar Augmented Reality accessible in South Africa - Digital Narrative

This type of immersive experience opens up a whole new world of user engagement and provides an opportunity to connect a mobile user directly with the Brand, in the real world.

As the world leader in mobile AR, Layar boasts over 38 million downloads worldwide across iOS and Android devices.

Says Maarten Lens-FitzGerald, Layar Co-Founder, "Layar has seen great traction in South Africa over the years with marketing agencies as well as leading magazines using Layar to enhance their print and engage their audiences. Last year South Africa's downloads represented 4% of the total global downloads. We are excited with the campaigns we see in South Africa and look forward to see more projects using Layar."

Says Johan Walters, Digital Narrative Founder, " We are proud to offer Layar in the SA market as a certified partner. AR has a value proposition for almost any industry, ranging from newspapers, magazines, travel, automotive and education."

Driven by the strong desire for innovation in both Print and Digital, Digital Narrative enables advertisers and publishers to enrich their print material with engaging digital experiences.

About Digital Narrative

Digital Narrative is a New Media Agency, based in Cape Town, South Africa.
By providing innovative Augmented Reality (AR) advertising solutions, our intent is to accelerate the adoption of AR in South Africa, thereby supporting the evolution of both print and digital mediums. A Certified Layar Partner, Digital Narrative pride ourselves in offering high quality services to our clients, with best practices for the most effective augmented reality campaigns.

For more information visit


Digital Narrative's press office

Digital Narrative
Digital Narrative
Digital Narrative is a New Media Agency specialising in Augmented Reality solutions. As a Certified Layar Partner in South Africa, we strive to produce the best results for clients.
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