Sizmek Africa has selected Gloo's 'Biplane' campaign for RMB Private Bank as the winner of its latest award for the best rich media advertising. This marks the second time that Gloo has been awarded this trophy.
Sizmek Africa (formerly known as MediaMind) is the local representative of the powerful global independent ad management and distribution platform, Sizmek.
Kerryn Kiely from Sizmek South Africa (on the left), alongside team Gloo
The team chooses winners for this quarterly award on form, function and the experience it delivers. In addition to the aesthetics and smooth functionality, the judges also take into account the various Sizmek blocks and analytics features incorporated into the creative.
RMB Private Bank's digital marketing and communication manager, Esta Calitz comments: "Gloo is an extension of the RMB Private Bank marketing team and partners with us to move our brand forward in the market and showcase our product offerings. The concept of dreaming toy planes and ending with private jets is just where we want the emotional content and messaging of our campaigns to go. Gloo demonstrated its digital knowledge and innovative approach in crafting this campaign, which successfully drove high levels of engagement with our audience."
Adam Brandt, executive creative director at Glooburg continues: "The team is delighted that this campaign has been so warmly received by the market and the industry. It was a pleasure working with RMB Private Bank, who was willing to let us invest extra levels of craft to create this unusually engaging communication, which achieved a high level of reach within the target market."
Gloo is proud to be South Africa's most awarded digital agency for both effective and creative work. It has been recognised as the nation's Digital Agency of the Year in 2007, 2008, 2009, 2010, 2011, 2012 and 2013. Gloo was also named overall Ad Agency of the Year at the 2012 AdReview Awards - the first time in the history of the awards that a specialist digital agency has been awarded this title.
Gloo is a team of multi skilled and talented designers focused on creating clear communication across the growing digital media space. Based on Award winning creative work and Design solutions that add real value to our client's businesses. Let Gloo help you stand out from the crowd.
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