With tourism from both local and international travellers still on the up; attractions and events are at the forefront of the ever-expanding business of digital marketing in this sector. In an industry as competitive as the tourism industry, having a marketing edge can mean the world of difference and this is exactly what mobile, email and social media marketing
brings to the table.
® Cape Town branch was started in 2011, by Claire von Ribbeck. She was in fact trying to find a vibrant and active online platform to market the services of a small business of hers called ReDress when she started this. There are now a further 22 ShowMe sites operating across the country as ShowMe franchises doing the same thing.
Said Claire: "I wanted to specifically target the community via the web and couldn't find anything that truly fitted the bill. I wasn't just looking for advertising space and I also didn't want a standard business directory which listed businesses from A-Z. And so, over the years I have built ShowMe® Cape Town to do just that alongside my colleagues across the country and chose GraphicMail
as my core email marketing communications tool."
"In summary, ShowMe is a vibrant and active 'online village square' made up of tourists and the local community. Essentially it provides businesses with various avenues and tools to market their services and products to an active audience in order to draw in enquiries," said Claire.
GraphicMail's mobile, email and social marketing tools are the perfect fit for ShowMe; and the ESP's user-friendly tools help them update all ShowMe users of the latest events, social happenings
, special offers & business news as well as to speak to and engage with paying customers and advise them of new features.
"I chose GraphicMail primarily because it is widely known that they're a whitelisted ESP (they've got a great sender reputation so my communications hit the inbox every time). I love the live chat support that you have made available - this is incredibly convenient," said Claire, when asked why she chose to go with GraphicMail as her ESP (email service provider) of choice.
GraphicMail has helped grow the ShowMe® brand at a phenomenal speed, by enabling them to regularly remind thousands of people of the business and keep ShowMe® Cape Town top of mind in a few simple clicks. GraphicMail's small and medium size enterprise package allows for targeted growth in a highly competitive market.
"As the world of online marketing becomes increasingly complex, I am seeing that small and medium sized business
owners are really struggling to keep up with the digital trends. ShowMe has adapted well in line with our customer needs and GraphicMail's mobile, email and social media marketing tools have helped us stay in touch with our support base and allowed us to 'Show Them' what South Africa has to offer" said Claire.