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Digital company news

A new breed of agency cleans up at industry awards

iKineo celebrates after successful awards haul
iKineo, the business which describes itself as a "customer engagement firm", has made waves after an impressive performance at the local creative awards. The company is celebrating after its innovation studio walked away with five Loeries and four Bookmarks, beating many of the traditional creative and digital agencies.

"We're not a traditional agency," smiles Joshin Raghubar, CEO and chairman. "Instead we consider ourselves as a 'customer engagement firm', providing our clients with a blend of strategy consulting, traditional agency services and tech innovation. We start by designing customer-oriented business strategies for our clients that use marketing tools to maximise customer profitability. And we end with excellent creative execution. Practically that means we work across fields like direct, loyalty, CRM, mobile and mobile apps, performance marketing and service design."

The business specialises in the design of customer-orientated business strategies, and developing tactics to maximise customer profitability and drive meaningful customer experiences. Or in layman's terms, their focus is on building profitable relationships between brands and people.

"We play firmly in the space of innovating digitally savvy, customer centric solutions to business problems. Practically that means we use data, insight, technology and creativity to design smart platforms. Anything from apps to loyalty services to interactive retail installations. It's really about matching the possibilities of digital to customer needs and behaviour, so we can deliver real world business results," explains MD, Helen Qually.

iKineo's strong performance at the Loeries and Bookmarks this year comes on the back of significant investment and development of their innovation, technology and creative studio resources and talent, a process they began two years ago.

"We've been serving our clients across Africa and globally since 2000. However, we realised that strong strategy only comes alive through inspiring creative and effective execution. This is why we have made a concerted effort to be best-in-class in this area," continued Qually.

"We hired a best of breed cross functional team spanning strategy, engineering, design and technology expertise - and the recent award wins are testament to the team's capability."

For a business that has been flying under the radar, it has suddenly become the one to watch.

iKineo is not resting on its laurels, however.

"We've set the bar high for ourselves and plan to work hard to stay up there," finished Qually.

    
 

iKineo's press office

iKineo
iKineo is a leading next-generation consultancy that designs and manages positive brand experiences to meet specific goals for our clients. We develop and implement relationship marketing, brand activation and related communication strategy for leading-multinational companies and government.
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